PMO Mobile App contest
in partnership with Google
One-stop destination for knowing about all the latest day-to-day activities, information and updates of India's Prime Minister.
PROJECT TYPE
UX/UI
ROLE
Researcher, UX Designer
YEAR
2015
TYPE
Contest
BACKGROUND
On March 4, 2015, MyGov, in collaboration with Google, launched the PMO India's Mobile App Contest. This contest was celebrated for its unique format and emphasis on crowd-sourced innovation. A total of 119 teams submitted high-quality wireframes based on the provided blueprint, and a rigorous two-phase shortlisting process was implemented to evaluate these submissions.
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In the first phase, wireframes were evaluated on a 100-point scale based on criteria such as feature completeness, visual design, and innovation. The top 30 wireframes from this phase moved to the second phase, where they were further assessed on additional criteria including user interface consistency, navigation ease, and adherence to design guidelines. Ultimately, the top 10 wireframes were selected after a thorough re-evaluation.
CHALLENGES
This extensive project required consideration of diverse user profiles, from urban to rural, tech-savvy to non-tech-savvy, and users with varying internet connectivity and accessibility needs. Understanding user behavior across different demographics and technology access levels was critical.
USER RESEARCH
​We conducted extensive feedback studies with a broad range of users to understand their mobile app usage, interests, and concerns, such as data charges and battery life. These studies informed our detailed user personas and behavior patterns. We also consulted with top tech experts to address technological challenges and optimize app elements.
WIREFRAMES
Based on user research, I developed wireframes which were reviewed by esteemed entrepreneurs, Google and PMO-IT experts in India.
RESULT
Our team ranked 2nd among 119 participating teams, making us one of the top 10 finalists in India's first and largest crowd-sourced contest - the Google PMO App Contest.
THANK YOU :)