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MyGov launched the India's Prime Minister’s Office Mobile App Contest on 4th March, 2015 in collaboration with Google. The contest was widely acclaimed for its unique format and the spirit of crowd sourced innovation that it fostered. 119 teams submitted their wire frames in this Phase based on the blueprint. The wire frames submitted were of very high quality, and an exhaustive two phase short listing process was devised to evaluate the wire frames.

The first phase of short listing, the wire frames were scored on a total scale of 100 marks. The evaluation parameters included complete coverage of all features and functionalities mentioned in the blueprint; visual and pictorial representation and placement of features; description and explanation of each wire frames screens and innovation and uniqueness in designing the features. The top 30 wire frames shortlisted from this phase of evaluation were then exhaustively evaluated in the second phase of evaluation.

The evaluation parameters for the second phase included whether all the broadcast, interactivity and standard features mentioned in the app blueprint were been included in the wire frame; visual representation and placement of features including consistency of layout; navigation and user friendliness including whether features are easily discoverable, user is able to make out where they are in the app at any moment and use of standard action bar and navigation drawer layout; innovation and uniqueness of design including use of phone feature innovation and innovation in widgets; description and explanation of each screen of the wire frame and adherence to guidelines including material design guidelines and accessibility and W3C guidelines. Based on these exhaustive evaluation criteria, the 30 wire frames, selected from first phase of evaluation, were again scored on a fresh scale of 100 marks and the top 10 wire frames were selected from this second phase of evaluation.


This was a humungous project where we had to consider each and every user profile from urban to rural; tech savvy and non-tech savvy; people with good internet connection vs low connectivity; visually impaired and considering all the social-economic classes. The challenge was addressed by understanding the user behaviour and technology across different age groups and different tiers of cities.


Conducted many feedback studies across the various strata of users. We tried to include all the various user personas and understanding the different scenarios and how each used their mobile phones & apps. What interested them the most and what were their concerns; whether it was data charges, battery issues or pure non-tech savvy back ground. On basis of this, we created detailed user studies and tried to optimize the various permutation and combinations of these user behavioural patterns. We also met a lot of ace techies to understand the technological challenges and their solutions. Optimization of each and every element was a key strategy.



One of the top 10 finalists in India's first and biggest crowd-sourced contest - Google, PMO App Contest. Teams Participated: 125 I Total Team members: 750
Our Team Rank: 2nd