LUXEAIR is a new airline startup who specializes in servicing high end guests with top of the line experience. LUXEAIR puts a great emphasis on creating a personalized experience before, during and after for their guests. With a detailed understanding of who they are in their everyday life, and of the criteria that influences and inspires them to take a business trip or vacation.
Design the journey for door to flight experience for a new airline startup and bring out multichannel approach that seeks to provide customers with a seamless experience from a desktop, mobile device or a tablet.
The journey should include Transport selection to airport, choose a meal, book a room at the hotel and find interesting events around the city for leisure.
In order to get some insight into high end traveling habits, I decided to do some insight gathering with friends and relatives with a good socio-economic level
NAME:
Mahmood Al Tahir
AGE:
39
LOCATION:
Kuwait
JOB TITLE:
Businessman
Mahmood Al Tahir is a business executive who trades in watches and luxury jewellery. He lives with his wife and 2 daughters. He manages his family business and worked hard to expand his business reach.
He loves to travel and explore different places while managing his business and also loves to go to different events for entertainment and relaxation.
First impressions are important.
LUXEAIR has achieved a dramatic presentation using standard fonts and simplicity. The beauty of this splash screen is that the image relies solely on the text choices and the black and white contrasts.
The radiance line on the logo gives a unique and luxury feel to the user, this also means progress towards achievement.
Mahmood Logs on to app to select his transport from his hotel to airport. LUXEAIR has wide range of luxury and comfort cars to choose from with medical assistance.
Mahmood has a Lumbar pain and wants to make sure he travels without any health issues.
Mahmood finds a car with a Lumbar support and proceeds further
The tabs on the top, helps switch between categories.
The clear and persuasive content written to create a class apart from the competitors, which makes the user feel special. The features gives complete information on passengers and luggage capacity along with requested services as highlighted for confirmation.
This screen gives all the details on Fares, Important Messages and Pickup details.
Car booking confirmation screen with necessary information.
LUXEAIR provide customers with a seamless experience from a desktop, mobile device or a tablet. This gives an ease and comfort in overall process as time is the biggest challenge for high end guests.
Mahmood chooses to prepare his meal while traveling to the airport as he had an important call to attend.
Today’s customers expect seamless journeys – any time and any place – that are easy to use, without any friction.
LUXEAIR created a system which unifies content and functionality from multiple back-end systems into a unified customer experience across web and mobile touchpoints.
LUXEAIR provides an iPad for multi purpose usage booking, work, leisure, news.
Mahmood selected to prepare meal while transit, below is the flow for the same.
"The face will be the new digital identity"
LUXEAIR uses face recognition technology to store and retrieve customer’s profiles, which removes the pain-point of memory load remembering user id and password. This iPad is voice enabled, which means no motor load is involved either. The technology will recall preferences based on unique facial identity.
Mahmood's face was detected by the iPad and directly asked him to start-off from where he left earlier.
Mahmood responds to continue without any touch input.
Each screen consist of VOICE + TOUCH Input
The dish also mentions consumable calories. User can consume meal as per their health preferences.
The tabs on the top let's user know their progress in the app/journey.
User can search for their favourite meal, or choose from the category below
Basis Mahmood's preferences, history and behaviour, recommendation engine suggests previously visited stay details.
Mahmood is asked if he wants to stay in same group of hotel or he can choose to explore other hotel.
Mahmood liked his previous stay experience and would like to experience the same.
Basis user preferences, history and behaviour our recommendation engine suggests best options.
Mahmood is asked if he wants to travel by same Limousine or wants to choose other car.
Mahmood felt his Limousine car experience and would like to experience it again.
As Mahmood likes to attend Music concerts, he plans for the same after his meeting.
Mahmood looks for more information and proceeds to buy the ticket
Event details are shared on his app, email and SMS. User can also choose to show QR code generated for faster experience.
This was Mahmood's door to flight experience on multi devices.
TO THE TOP
