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LUXEAIR
LUXEAIR is a new airline startup specializing in high-end services, delivering a top-tier, personalized experience before, during, and after flights. By understanding guests' daily lives and travel motivations, LUXEAIR aims to inspire and cater to business and leisure travelers alike.
PROJECT TYPE
UX/UI
ROLE
UX, Visual Design
YEAR
2019
TYPE
Concept
OBJECTIVE
Design a seamless door-to-flight journey for LUXEAIR using a multichannel approach, ensuring a smooth experience across desktop, mobile, and tablet. This journey includes transport selection to the airport, meal choices, hotel bookings, and finding local events.
PERSONA
Background:
Mahmood is a business executive trading in luxury watches and jewelry. He lives with his wife and two daughters, managing the family business and expanding its reach. Mahmood loves to travel, explore new places, and attend events for relaxation and entertainment.
Motivations:
- Enjoys music concerts for relaxation and mental diversion from work.
- Seeks stylish, stress-free travel experiences.
Frustrations:
Limited time for research and information consumption.
Constantly on calls with clients and manufacturers.
Needs a reliable agency for scheduling and booking to avoid time loss and business impact.
Quote:
"I want to travel in style, without having to worry about the money."
GENERAL SCENARIO
Mahmood Al Tahir, planning a business and leisure trip to Dubai, hears about LUXEAIR from a business associate. He downloads the app, books a flight, and schedules a seamless journey that includes a meeting at 3:00 PM and a music concert in the evening.
VISUAL DESIGN
THE DOOR TO FLIGHT EXPERIENCE
SPLASH
LUXEAIR's splash screen uses standard fonts and a black-and-white contrast for a dramatic, elegant presentation. The radiant line on the logo signifies luxury and progress.
FLEET SELECTION
Mahmood logs into the app to select transport from his hotel to the airport. LUXEAIR offers a range of luxury cars with medical assistance. Mahmood, who has lumbar pain, chooses a car with lumbar support.
Mahmood finds a car with a Lumbar support and proceeds further
​COMFORT VEHICLE DETAIL
This screen provides all the necessary details, including fare, passenger capacity, luggage capacity, and additional services. The top tabs help switch between categories, ensuring easy navigation and clear information.
CONFIRMATION
The car booking confirmation screen provides all essential information. LUXEAIR's seamless experience across devices ensures comfort and ease for high-end guests like Mahmood.
THE SEAMLESS OMNI-CHANNEL EXPERIENCE
Today’s customers expect seamless journeys – any time and any place – that are easy to use, without any friction.
LUXEAIR created a system which unifies content and functionality from multiple back-end systems into a unified customer experience across web and mobile touchpoints.
LUXEAIR provides an iPad for multi purpose usage booking, work, leisure, news.
PROFILING
"The face will be the new digital identity"
LUXEAIR uses face recognition technology to store and retrieve customer’s profiles, which removes the pain-point of memory load remembering user id and password. This iPad is voice enabled, which means no motor load is involved either. The technology will recall preferences based on unique facial identity.
Mahmood's face was detected by the iPad and directly asked him to start-off from where he left earlier.
Mahmood responds to continue without any touch input.
Each screen consist of VOICE + TOUCH Input
MEAL SELECTION
While en route to the airport, Mahmood selects his meal using the app. The interface allows voice and touch input, showing consumable calories and progress in the journey.
HOTEL
Based on Mahmood's preferences and history, the app recommends hotels facilitated by the recommendation engine.
BOOKING CONFIRMATION
Mahmood liked his previous stay experience and would like to experience it again.
SELECTION OF TRANSPORT FROM DUBAI AIRPORT TO HOTEL
​Basis user preferences, history and behaviour our recommendation engine suggests best options.
Mahmood is asked if he wants to travel by same Limousine or wants to explore other car.
CAR BOOKING CONFIRMATION
​Mahmood likes his Limousine car experience and would like to experience it again.
EVENT BOOKING
Mahmood, a music concert enthusiast, books a concert ticket after his meeting. The event details are shared via app, email, and SMS, with a QR code for easy access.
MUSIC EVENT DETAIL
Mahmood looks for more information and buy's the ticket
EVENT CONFIRMATION
Event details are shared on his app, email and SMS. User can also choose to show QR code generated for faster experience.
LUXEAIR's multichannel approach ensures a seamless, luxurious travel experience. From booking transport and meals to hotels and events, every detail is designed to cater to the sophisticated traveler, enhancing their journey at every step.
THANK YOU :)
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